Fluffy's story is somewhat unusual, bordering on fantasy, but it's rooted in the current plight of many sharks who are victims of illegal hunting. Between 70 and 100 million sharks are caught worldwide each year.

Fluffy was hunted by an illegal fishing group after his fin. After they removed it, a scientist found him and saved him from death. Unfortunately, the scientist did so to experiment on him. Fluffy managed to escape, though he remained trapped in fear for a long time. Now, his mission is to help those animals who seem to have no hope of salvation.